BtoB

Edgell buys ‘Apparel’ from VNU Business Media

Published on .

Most Popular

New York—VNU Business Media, a division of VNU, announced the sale of Apparel magazine and related assets to Randolph, N.J.-based Edgell Communications. Those assets include a Web site, www.apparelmag.com, a weekly e-newsletter and events. "The acquisition of this well-positioned magazine, event and new media portfolio is a strong start to our near-to-midterm aggressive growth strategy," Gerry Ryerson, Edgell’s president, said in a statement. Jordan, Edmiston Group represented VNU in the deal.

In this article: