BtoB

Edgell introduces new lead-gen platform

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Randolph, N.J.—B-to-b media company Edgell Communications announced Tuesday a revamped lead-generation platform that enables lead nurturing and customized reporting options.

Edgell's updated product offers individualized lead portals to access leads on demand; custom reporting options that align with customer relationship management systems; custom polling capabilities to allow further qualification of leads; custom filtering options to allow lead reports based on demographics and geography; and specialized e-mail alerts.

Edgell said it plans to roll out in the third quarter a lead generation platform that is compatible with SalesForce.com.

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