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Edison Electric Institute launches new print ad campaign

Published on .

Washington--Edison Electric Institute announced the launch of a new print advertising campaign aimed at bolstering confidence in the electricity industry. The ads, scheduled to run nationally in publications such as The New York Times, Barron's, BusinessWeek, Forbes and Fortune, seek to ensure investors that America's shareholder-owned electric companies are improving financial disclosure practices and preserving a competitive business model for energy trading. The campaign comes amid federal and criminal investigations into Enron Corp., one of the nation's largest electricity companies, which filed for bankruptcy earlier this year.
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