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Edith Roman lands 'Upside' list

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Pearl River, N.Y.--Edith Roman Associates Inc. has been chosen to manage the Upside magazine file. Direct Media Inc. previously managed the list, which has a master file of 424,500 postal names and 96,000 e-mail addresses. Earlier this month, Edith Roman was appointed the manager of lists for The McGraw-Hill Cos.' Postgraduate Medicine, Healthcare Informatics, The Physician and Sportsmedicine. American List Counsel Inc. previously handled those files.
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