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BtoB

Edith Roman’s ePostDirect signs publisher Questex Media

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Pearl River, N.Y.—List management company Edith Roman has added Questex Media to its ePostDirect Co-Registration Network, allowing marketers to obtain leads from more than 91 Questex sites.

Through the ePostDirect service, visitors to Questex Media Web sites who engage in various activities—subscribing to a magazine, downloading a white paper, registering for an event, etc.—would see up to four advertisements. When viewers opt-in to learn more about offers, their contact information is sent to the marketers in real -time.

Edith Roman is an infoGroup company. Questex Media publishes such titles as American Salon, Hotel Design and Luxury Hotelier.

—Christopher Hosford

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