EDS kicks off ad campaign

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Plano, Texas—EDS unveiled a new ad campaign in conjunction with the EDS Byron Nelson Championship, a PGA Tour event last week in Irving, Texas.

The campaign, which has the tagline "Are you ready now?" was developed by BBH New York. It includes TV ads, which will be broadcast on CBS and The Golf Channel, print ads in business and technology trades, and online.

The effort is designed to show how EDS can help companies address critical business issues such as productivity, innovation, security and growth.

The budget was undisclosed.

—Kate Maddox

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