EDS launches new campaign at Olympics

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Plano, Texas--Electronic Data Systems Corp. debuted a new advertising campaign during the Opening Ceremonies of the XIX Winter Olympics on Friday.

The campaign, developed by EDS' agency Fallon Minneapolis, a division of Fallon Worldwide, includes four new TV spots, "Manhattan," "Wiggins," "Suki" and "Paris." The spots provide information about EDS' outsourcing, security and customer relationship management services.

The campaign builds on an existing brand awareness campaign but is designed to provide a greater understanding of EDS' business solutions.

EDS will run more than 50 30-second spots during the 17 days of the games.

--Kate Maddox

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