×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

EDS unveils logo for PGA tournament

Published on .

Dallas--Electronic Data Systems and the Salesmanship Club of Dallas unveiled a new logo for the renamed 2003 EDS Byron Nelson Championship to be played May 11-18 at the TPC Four Seasons Club and Resort in Irving, Texas. EDS last year was introduced as the new title sponsor of the Dallas PGA Tour event, beginning in 2003. The deal continues through the 2006 tournament. EDS has increasingly allocated marketing funds to sporting events, including the Super Bowl and the Winter Olympics telecasts.
Most Popular
In this article: