EDSI targets IT with lead-generation service

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EDSI, Atlanta, has debuted a Web site designed to demonstrate how it can help marketing executives at high-tech companies generate sales leads. Located at, the site shows how EDSI formats prospect information for sales of corporate enterprise software, hardware and IT consulting services. The company is attempting to gain a leg up on several other IT specialists, who are attempting to merge traditional and Web-based lead-generation databases. Today, few companies offer information that includes a prospect's name, address, telephone number and e-mail address in a single record. It is anticipated that the lucrative and technically advanced IT industry will be among the first to develop such lists.
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