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EDSI targets IT with lead-generation service

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EDSI, Atlanta, has debuted a Web site designed to demonstrate how it can help marketing executives at high-tech companies generate sales leads. Located at www.edsi-usa.com, the site shows how EDSI formats prospect information for sales of corporate enterprise software, hardware and IT consulting services. The company is attempting to gain a leg up on several other IT specialists, who are attempting to merge traditional and Web-based lead-generation databases. Today, few companies offer information that includes a prospect's name, address, telephone number and e-mail address in a single record. It is anticipated that the lucrative and technically advanced IT industry will be among the first to develop such lists.
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