Here are some tips to keep in mind when developing your holiday e-card.
- Tie in your product or service with a holiday theme. Get to the core of your product or service and brainstorm how you can creatively incorporate your message in an e-card. For example, Siemens Molecular Imaging manufactures and distributes medical scanners including PET-CT and SPECT-CT machines. To show off their products’ capabilities, Siemens technicians scanned a Christmas tree using one of their machines. This image was used in an animated 360-degree rotation in their holiday e-card sent to more than 2,000 customers, prospects and associates.
- Take advantage of what the e-card format has to offer. Think about ways you can make your e-card come to life by tastefully incorporating animation or flash. One of the best advantages of an e-card is the ability to link back to your Web site. Give card recipients a reason to click your link or learn more about your latest news.
- Make your message viral. Create an e-card that is so special that people want to share it with others. This can be done by incorporating interactivity or including a giveaway, such as a game, a screensaver or desktop wallpaper, for example.
Lisa Dombrowski is president of strategic communications firm Logica3 Ltd. (www.logica3.com).