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Effective Marketing Strategies for Building Your Business

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Michael Fleischner, author of “The Marketing Blog,” says one frequently overlooked aspect of marketing is the effectiveness of loyalty programs. “There are many different types of loyalty programs, but I think the most important aspect is all about generating repeat business. This is essential if you want to win in 2012,” Fleischner writes. In his blog, he provides a case study of a hotel that implemented a loyalty program to win repeat business.
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