Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Effective Marketing Strategies for Building Your Business

By Published on .

Michael Fleischner, author of “The Marketing Blog,” says one frequently overlooked aspect of marketing is the effectiveness of loyalty programs. “There are many different types of loyalty programs, but I think the most important aspect is all about generating repeat business. This is essential if you want to win in 2012,” Fleischner writes. In his blog, he provides a case study of a hotel that implemented a loyalty program to win repeat business.
Most Popular
In this article: