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'What has been your most effective use of social media for marketing in the past year?'

Cindy Kim, social media and marketing manager, JDA Software

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“A lot of companies invest in the awareness side. For us, it's really about taking an accounts-based approach and looking at where our customers and prospects are, looking at their social profiles and being able to share that information with our sales force and really arm them with that information so they can engage properly and accordingly with their target audience.”
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