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Efficient Frontier acquires Australian marketing tech company

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Sunnyvale, Calif.—Search engine marketing technology company Efficient Frontier has acquired Downstream Marketing, the largest provider of digital marketing technology and services in Australia. Terms of the deal were not disclosed. Downstream Media, based in Sydney, has been an Efficient Frontier partner since 2006, licensing its platform and providing search and display marketing for Australian-area clients including American Express Co., Sun Corp. and Vodafone Group. In addition to new Sydney presence, Efficient Frontier has offices in France, Germany, India and the U.K., as well as in Chicago and New York.
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