Efficient Frontier introduces partnership program for ad agencies

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Mountain View, Calif.—Efficient Frontier, a search engine marketing agency, has introduced Efficient Frontier for Agencies, a program that will enable agencies to deliver paid search advertising technology and bid management to their clients. Efficient Frontier said the program is designed for both traditional and interactive agencies, which can use it with marketer clients as part of a partner-reseller relationship, as a branded turnkey solution, or as a co-branded offering.
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