×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Efficient Frontier launches integrated search and display platform

By Published on .

Sunnyvale, Calif.—Search engine marketing technology company Efficient Frontier has launched a new platform that integrates display advertising with search marketing optimization.

The display offering includes real-time bidding at the impression level, the ability to use predictive modeling to forecast performance outcomes based on goals, and reports that attribute the value of both search and display advertising, Efficient Frontier said.

The Efficient Frontier platform is integrated with such advertising exchanges as Yahoo's Right Media and Google's AdEx, while using Google's real-time bidding technology and Application Programming Interface (API), the company said.

Most Popular
In this article: