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Efficient Frontier launches integrated search and display platform

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Sunnyvale, Calif.—Search engine marketing technology company Efficient Frontier has launched a new platform that integrates display advertising with search marketing optimization.

The display offering includes real-time bidding at the impression level, the ability to use predictive modeling to forecast performance outcomes based on goals, and reports that attribute the value of both search and display advertising, Efficient Frontier said.

The Efficient Frontier platform is integrated with such advertising exchanges as Yahoo's Right Media and Google's AdEx, while using Google's real-time bidding technology and Application Programming Interface (API), the company said.

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