Effie Awards adds b-to-b category

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New York—The Effie Awards, which recognize effective marketing campaigns, announced the addition of a b-to-b category in the 2014 North American Effie Awards. The category will focus exclusively on effective b-to-b marketing campaigns that were launched between Sept. 1, 2012 and Aug. 31, 2013. The deadline for entry is Oct. 30 at
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