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eFinance Insider acquires FinancialMarketingBiz e-mail newsletter

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Princeton, N.J.--"eFinance Insider," an e-mail newsletter covering the electronic finance industry, announced Thursday that it has acquired the assets and e-mail newsletter of FinancialMarketingBiz, an online publisher targeting marketing executives at financial services companies. Terms of the deal were not disclosed. FinancialMarketingBiz was a privately held subsidiary of MarketingSherpa Inc., which publishes ContentBiz.com. "eFinance Insider" is distributed biweekly to 30,000 executives in the banking, online brokerage, financial portal, digital payment and broader e-finance industries.
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