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BtoB

eGroups backs Netscape directory

Published on .

eGroups Inc. has adopted a directory from Netscape to classify its own directory of 600,000 separate e-mail groups. eGroups said the adoption of Netscape's Open Directory Project will allow it to be more effective in targeting e-mail and Web banner advertising tied to the interests of individuals and groups. eGroups provides a service that allows people to access e-mail groups that match their interests by keying in words in a search engine.

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