Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


eGroups backs Netscape directory

Published on .

eGroups Inc. has adopted a directory from Netscape to classify its own directory of 600,000 separate e-mail groups. eGroups said the adoption of Netscape's Open Directory Project will allow it to be more effective in targeting e-mail and Web banner advertising tied to the interests of individuals and groups. eGroups provides a service that allows people to access e-mail groups that match their interests by keying in words in a search engine.

Most Popular
In this article: