Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Electronics giant plans U.S. brand blitz

Published on .

New York-Siemens AG, the German electronics giant, has named Publicis, New York, as its agency of record for a global branding campaign. The campaign will coincide with the listing of Siemens on the New York Stock Exchange in March, and position the company as a leading technology company in improving the lives of people worldwide. Publicis won the account from The Lord Group, while Wieden & Kennedy was also involved in the review process. With revenues of $74 billion, Siemens operates in 193 countries.
Most Popular
In this article: