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Electronics giant plans U.S. brand blitz

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New York-Siemens AG, the German electronics giant, has named Publicis, New York, as its agency of record for a global branding campaign. The campaign will coincide with the listing of Siemens on the New York Stock Exchange in March, and position the company as a leading technology company in improving the lives of people worldwide. Publicis won the account from The Lord Group, while Wieden & Kennedy was also involved in the review process. With revenues of $74 billion, Siemens operates in 193 countries.
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