Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Elevating your b-to-b blog ROI

By Published on .

When blogging about products and services, what's the best way to measure your effectiveness as part of a marketing campaign? Martine Hunter, creative director of inbound marketing with agency MLT Creative, Atlanta, has some tips. They include such often-overlooked basics as reviewing your blog content for keywords that tend to get found by search engines as well as other must-haves, like strategically placed calls to action and mixing the message away from self-promotion and more toward specific customer issues, client examples or frequently asked questions.
Most Popular
In this article: