Elevating your b-to-b blog ROI

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When blogging about products and services, what's the best way to measure your effectiveness as part of a marketing campaign? Martine Hunter, creative director of inbound marketing with agency MLT Creative, Atlanta, has some tips. They include such often-overlooked basics as reviewing your blog content for keywords that tend to get found by search engines as well as other must-haves, like strategically placed calls to action and mixing the message away from self-promotion and more toward specific customer issues, client examples or frequently asked questions.
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