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BtoB

Eloqua debuts AppCloud

Published on .

Vienna, Va.—Marketing automation company Eloqua has launched on online marketplace of b-to-b marketing applications that complement and can be connected directly to the Eloqua revenue performance management platform. Called AppCloud, the Eloqua service includes free connections to and evaluations of such platforms as social CRM solution Lithium Technologies, crowd-sourced database Jigsaw Data Corp., webinar and virtual event platform ON24 as well as more than 20 other social, data and conferencing applications, according to Eloqua. Eloqua users can evaluate cross-platform buyer behavior and integrate the data into the Eloqua engine via the connections, the company said. Continued use is free to those platforms' customers.
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