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Eloqua introduces Asset Management software

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Vienna, Va.—Software company Eloqua announced the release of Eloqua Asset Management, a marketing automation platform for institutional asset managers, mutual fund wholesalers and marketers in the financial services sector. Eloqua Asset Management includes best-practice templates, work-flow processes and a structured content approach to help asset management marketers deliver personalized messages to financial advisers and other constituents. The software also includes SmartStart Asset Management, a program that helps asset management marketers implement campaigns in one to three days.
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