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BtoB

Eloqua goes public, anticipates raising $92 million

Published on .

Vienna, Va.—Marketing automation company Eloqua Inc. went public today, and is expected to raise about $92 million in the process. JPMorgan Chase and Deutsche Bank led the offering. Eloqua's cloud-based products are designed to help marketers measure and manage their campaigns. The company has more than 1,100 customers, including Adobe Systems, American Express Co. and Dell Inc. Eloqua has grown quickly, with revenue of $45 million in the first six months of the year, up 42% year over year, but reported as well a net loss of $5.5 million for the period.
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