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BtoB

Eloqua receives funding, upgrades product

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Toronto—Eloqua Corp., which develops demand generation software, announced the closing of $5 million in venture capital funding from JMI Equity Fund, San Diego.

The funding will be used to expand the company’s sales and marketing efforts and further develop its product line.

Eloqua also announced a new version of Eloqua Conversion Suite software, its demand-generation platform. The new version includes integration with Salesforce.com software to fully automate the sales and marketing process.

—Kate Maddox

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