×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Eloqua releases expanded version of its demand generation platform

Published on .

Toronto—Eloqua Corp., a demand generation software company for b-to-b marketers, announced it will release the Summer 2006 version of its Conversion Suite next Monday. The suite is an integrated demand generation platform that pulls together direct marketing, interactive marketing and customer analytics with sales force automation tools. New features include the ability to tailor communications to prospects based on recent e-mail response or Web activity, and to manage Web-based events.

Most Popular
In this article: