BtoB

Eloqua releases expanded version of its demand generation platform

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Toronto—Eloqua Corp., a demand generation software company for b-to-b marketers, announced it will release the Summer 2006 version of its Conversion Suite next Monday. The suite is an integrated demand generation platform that pulls together direct marketing, interactive marketing and customer analytics with sales force automation tools. New features include the ability to tailor communications to prospects based on recent e-mail response or Web activity, and to manage Web-based events.

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