BtoB

Eloqua updates marketing suite

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Toronto—Eloqua Corp., a provider of automated demand generation applications for b-to-b marketers, Monday announced the latest release of the Eloqua Conversion Suite.

The new version offers dashboard technology that provides enhanced campaign measurement capabilities and insight into the interests of prospects. The company said the new version enables marketers to quickly discern how campaigns are driving activity without the usual labor-intensive process of data mining, so that they can direct marketing resources to those efforts that show the greatest return on investment.

Eloqua Conversion Suite is available in Enterprise, Team and Express versions.

—Carol Krol

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