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Eloquent offers rich-media support for product launches

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San Mateo, Calif.--Eloquent Inc. said Wednesday that it has developed software designed to provide Internet rich-media support to product launches. Branded under the name Eloquent LaunchForce, and priced at $150,000, the software provides marketers with templates for creating video, audio, slides, demos, text, and question-and-answer sessions to support a product launch. The average Fortune 1000 company has seven major product launches annually, which cost an average of $3.5 million to develop and $700,000 to market, Eloquent said.
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