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BtoB

See 'em sweat

Published on .

NO LONGER ARE OVERSEAS FLIGHTS NECESSARY FOR MEETING B-TO-B clients spread across the globe, thanks to the technological innovation TelePresence, a new product introduced a scant three years ago by Cisco Systems. The TelePresence system allows businesses to meet “Star Trek” style: physical rooms at either endpoint location use virtual technology to create a complete “meeting” experience. People sitting in meeting rooms thousands of miles apart appear completely life-size to their colleagues at the home office via three, 65-inch, high-definition video screens, complete with perfectly synchronized movements, no jitter and high-quality “spatial” audio; so when your associate overseas speaks from the left side of the room, his or her voice actually sounds like it's coming from the left side of the room, said David Martella, director of operations for Cisco's TelePresence business unit. “If the person on the other side of the room is sweating, you can see sweat,” he said. Fifty of the Fortune 200 companies are already on board, including AT&T, Bank of America and Procter & Gamble Co. —Kaitlyn Thompson
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