Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Email Center Pro adds conversation management tool

Published on .

Eugene, Ore.—Palo Alto Software has added a new conversation monitoring tool to its Email Center Pro online customer relationship management solution. The tool is designed for small businesses that rely on e-mail response management as their primary CRM solution.

Conversation Tracker is designed to address lost or mishandled general e-mail accounts. It allows team members to see complete e-mail conversations from customers; assigns e-mails to individuals for follow-up; offers message templates for easier responses; tags and categorizes e-mails for retrieval; and allows the addition of internal notes to ongoing conversations.

An RSS news feed is available for users who want instant updates about individual conversations.

—Christopher Hosford

Most Popular
In this article: