Waltham, Mass.—Small businesses that leverage their email campaigns with complementary social efforts are more successful than those that use email alone, according to a new study by email marketing provider Constant Contact.
According to the study,
small businesses and nonprofits using both social media and email marketing together saw a 14.43% growth in their email lists, versus 8.96% growth among those using email alone. Those using both tactics also enjoyed email lists that were 53% larger than companies using only email, while average click-through rates were also higher for the email-social combined users.
Constant Contact's study was based on an analysis of data from small-business customers from June 2010 through August 2011.