BtoB

Email Marketing: A Legacy Continues in the Age of Social Media

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This webinar will survey the current state of b2b email marketing by presenting research gleaned from over 300 b2b marketers. It will give you an indepth look into the email best practices from deliverability to analytics. Included are benchmark statistics on: open rate, click through rate, conversion rate, offer conversion rate, delivery rate, unsubscribe rate, and more. It will also look at how email is successfully being incorporated with social media and mobile technologies.
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