How is email remaining viable, considering the recent innovations in digital marketing?

Dela Quist, CEO, Alchemy Worx

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“Email is actually the engine that drives all e-commerce online. It's not sexy or exciting, but the fact is email is the cheapest way to get to market. I would say email volume has grown five or 10 times over in the last decade, and we're driving business with it. But email marketers are fretting, saying, "Why can't we be more like social?' But the job of email marketers will be the same: To get the recipient's permission to email him, and do a great job with your brand, creative, content and offers.”
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