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EmailLabs, WebSideStory band together to integrate e-mail and analysis

Published on .

Redwood City, Calif. —EmailLabs announced a partnership with WebSideStory, an on-demand Web analytics company, to enable joint customers to integrate e-mail marketing and Web analytics data. The companies said tying e-mail and Web behavior data together allows marketers to increase e-mail personalization and segmentation, as well as improve marketing ROI.

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