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BtoB

Emailvision acquires analytics company PredictiveIntent

Published on .

London—Email marketing company Emailvision Holdings has acquired behavioral targeting and predictive analytics company PredictiveIntent to augment its targeted messaging services. Financial terms of the deal were not disclosed. PredictiveIntent, based in Poole, England, offers technology that presents relevant content to website visitors in real time based on product preferences. Emailvision's U.S. headquarters is in New York. Via another acquisition last year, Emailvision debuted a cloud-based product that integrates customer intelligence with email, mobile and social campaign management functionality.
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