Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


EMarketer: behavioral targeting spend to reach $2 billion by 2008

Published on .

New York—Advertisers will drop about $1.2.0 billion on behavioral targeting this year, up from $925.0 million in 2005, according to a report released Thursday by Internet research company eMarketer. By 2008, ad spend on behavioral targeting will jump to $2.1 billion, according to eMarketer.

About 62% of 1,000 adults surveyed said that contextual targeting—placing ads relevant to the pages displayed online—would be more likely to generate user response, as opposed to 17.5% of respondents who said the same about ads that target consumers based on their Web behavior. eMarketer said spending on contextual ads will surpass $1 billion by the end of 2008

—Matthew Schwartz

Most Popular
In this article: