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EMarketer: Global ad spending will grow 7.4% this year

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New York—Global ad spending will reach an estimated $542.3 billion this year, up 7.4% over last year, according to a forecast from eMarketer Inc. The U.S. leads in global ad spending, with an expected increase of 6.7% this year, to $169.5 billion. Global ad spending next year will slow to 6.4% growth, eMarketer predicted. The U.S. will continue to be the No. 1 ad spender next year,, with total ad spending up 4.0%, to $176.3 billion. EMarketer also projected that online ad spending worldwide will increase 21.2% this year, reaching $107.3 billion. Next year, global online ad spending will reach an estimated $126.2 billion, up 17.6%.
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