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EMarketer says global Facebook ad spending will reach $4.1 billion this year

Published on .

New York—Global spending on Facebook advertising will reach $4.1 billion this year, more than double last year's spending of $1.9 billion, according to a new report from eMarketer, called “Worldwide Social Network Ad Spending: 2011 Outlook.”

The forecast is significantly higher than eMarketer's August projection of $1.3 billion for global Facebook advertising last year and $1.8 billion for this year.

In the U.S., spending on Facebook advertising is expected to reach $2.2 billion this year, up from spending of $1.2 billion last year.

“Facebook has clearly locked up the U.S. market and, even with the growth of other international social networks, its global presence is something that multinational marketers can't ignore,” wrote Debra Aho Williamson, principal analyst at eMarketer and author of the report.

EMarketer found that spending on all social networks in the U.S. will reach $3.1 billion this year, making up 10.8% of total U.S. online ad spending.

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