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EMarketer says global online ad spending will reach $61.8 billion this year

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New York—Global online ad spending will reach $61.8 billion this year, up 11.9% over last year, according to a new forecast from eMarketer.

Online ad spending will continue to grow by double digits each year for the next four years, reaching $96.8 billion in 2014, according to the report.

“In some ways, the recession has propelled online advertising by forcing marketers with limited budgets to make every dollar count,” said Jared Jenks, analyst at eMarketer and author of the report, “Worldwide Ad Spending.”

Total media ad spending will reach $482.6 billion this year, up 3.6% over last year, and will grow to $564.0 billion by 2014, according to eMarketer.

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