×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

EMarketer says global online ad spending will reach $61.8 billion this year

By Published on .

New York—Global online ad spending will reach $61.8 billion this year, up 11.9% over last year, according to a new forecast from eMarketer.

Online ad spending will continue to grow by double digits each year for the next four years, reaching $96.8 billion in 2014, according to the report.

“In some ways, the recession has propelled online advertising by forcing marketers with limited budgets to make every dollar count,” said Jared Jenks, analyst at eMarketer and author of the report, “Worldwide Ad Spending.”

Total media ad spending will reach $482.6 billion this year, up 3.6% over last year, and will grow to $564.0 billion by 2014, according to eMarketer.

Most Popular
In this article: