EMarketer issues predictions for online marketing

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New York—Internet research company eMarketer has released the following predictions for the online marketing industry in 2006:
  • Online advertising will pass the 5% mark, with 5.4% of total U.S. advertising spent on online.
  • Retail e-commerce will grow from $87 billion in 2005 to $105 billion, a 21% increase.
  • The U.S. broadband market will grow to 124 million users, from 105 million users in 2005.
  • Spending on Internet video advertising will increase by 71% to $385 million.
  • The number of video phone users in the U.S. will more than double from 1.2 million to more than 3 million.
  • Search engine users will grow to 146 million, from 138 million in 2005.
  • The number of VoIP access lines will grow to just fewer than 14.5 million, from an estimated 10 million in 2005.

—Kate Maddox

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