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BtoB

EMarketer makes upper-management shifts

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New York—Marketing and media research company eMarketer has shuffled its executive lineup in changes the company said will aid its growth. Terry Chabrowe, who had been COO since eMarketer was founded in 1996, was named CEO. He succeeds Geoff Ramsey, CEO since 2001, who was named chairman. Ramsey, in turn, succeeds former chairman Sam Alfstad, a co-founder of the company. Alfstad was named vice chairman. “We've seen many changes in the digital marketing landscape over the past decade, and those changes continue to happen faster than ever,” Chabrowe said in a statement. “Rapid growth has brought major changes to eMarketer, too. This restructuring ensures that our resources are fully aligned with the huge opportunity ahead of us.”
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