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eMarketer: Mobile ad spending up 178% last year

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New York—Buoyed by the entrance of Facebook and Twitter to the mobile phone marketplace, as well as continued strong performance by Google, mobile ad spending reached $4.1 billion last year, up 178% over 2011, according to a new report from eMarketer. The report, “U.S. Mobile Ad Spending, 2011-2017,” projects mobile ad spending will increase to $7.3 billion this year, up 77.3% over last year. By 2017, mobile ad revenue will reach $27.3 billion, according to the report. The top mobile ad companies this year will be Google, which will bring in an estimated $3.9 billion in mobile ad revenue (making up 53.4% of total mobile ad revenue); Facebook, which will garner approximately $965.0 million (13.0% of total mobile revenue); and Pandora, which will capture an estimated $392.1million (5.3% of total mobile ad revenue). Twitter will bring in approximately $266.0 million in mobile ad revenue this year, approximately 3.6% of total mobile ad revenue, according to eMarketer. In a separate report, BIA/Kelsey projected local mobile ad revenue will grow from $1.2 billion last year to $9.1 billion in 2017, a compound annual growth rate of 49.3%.
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