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BtoB

EMarketer: Online ad sales lower than previously thought

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New York—New studies indicate that online ad expenditures will be lower this year than previously expected.

EMarketer estimates U.S. online ads sales will decline 4.6% this year. In October, the consultancy predicted a 2.9% drop for the year.

Contributing to its revised forecast were worse-than-expected advertising downturns reported by major portals through the third quarter, and research from the Interactive Advertising Bureau and PricewaterhouseCoopers underscoring the online ad market's continuing retrenchment.

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