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EMarketer says online ad spending will increase 10.8% this year

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New York—With a recovery under way, online ad spending in the U.S. will reach $25.1 billion this year, up 10.8% over last year, according to a new report from eMarketer.

The report, “U.S. Ad Spending: How Big Is the Bounceback?” projects that by 2014, online ad spending will make up 20.3% of total media ad spending.

This year, online ad spending will account for 15.1% of total media ad spending, according to eMarketer.

The online ad formats that will receive the greatest funding this year are search ($12.4 billion), banner ads ($5.5 billion), classified ads ($1.9 billion), rich media ($1.6 billion), lead-gen ($1.5 billion) and online video ($1.5 billion). By 2014, online video spending will reach $5.5 billion, surpassing all but search and banner ads, eMarketer projected.

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