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BtoB

EMarketer says Podcast ad market to climb to $300 million by 2010

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New York—Ad spending in podcasts will grow to $300 million by 2010—up from an estimated $80 million last year, according to a report released Tuesday by eMarketer.

The report also predicted that the U.S. podcast audience would reach 50 million by 2010—up from 5 million in 2005.

“Confirmation that podcast advertising is set to become a significant business has come in recent months with the launch of several companies devoted to bringing podcasters and advertisers together," the report said, citing Fruitcast, Podtrac and Radio Tail.

—Matthew Schwartz

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