eMarketer predicts online b-to-b revenue to top $820 billion this year

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New York--Global b-to-b e-commerce will total $823.4 billion this year, according to a report released Tuesday by eMarketer Inc.

“The E-Commerce Trade and B2B Exchange” report is based on interviews with executives of online exchanges, including Covisint, Exostar L.L.C and GlobalNetXchange. It found most of them stepped up their online transactions during the latter part of 2001 despite the recession.

eMarketer, which publishes Internet and e-business information for marketing professionals, predicts strong e-commerce growth through 2004, when Internet-based trade is expected to reach nearly $2.4 trillion. Online e-commerce accounted for slightly less than 2% of all U.S. b-to-b trade during 2001, according to eMarketer.

Among other findings, the report said that in early 2001 there were more than 2,200 Internet-based marketplaces worldwide, but only 11% have fully implemented e-business strategies. The top three spending priorities for e-business managers are business analysis, content management and customer relationship management, while the total cost of ownership for a private, EDI-based exchange in a three-year period can run up to $185 million.

--Matthew Schwartz

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