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EMarketer projects huge growth in mobile video services

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New York—Subscribers of paid or sponsored mobile broadcast video services will reach more than 100 million by 2009, according to a new report from eMarketer.

The report, “Mobile Television for Marketers: Monetizing the Small Screen,” found that mobile broadcast service is being driven by the growth in smart phones and advanced third generation (3G) wireless networks, which have larger bandwidth and capacity than 2G networks.

Also according to the report, 3G mobile phone subscribers will grow from 70.6 million in 2005 to 797.3 million in 2010.

"What will be crucial to marketers is trying to determine whether mobile TV represents a submarket or the next huge mass market for mobile services," said John du Pre Gauntt, senior analyst at eMarketer and author of the report.

"Right now, they're poring over demographics, income and spending patterns of early and near-term adopters," he said.

—Carol Krol

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