Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


eMarketer projects online ad spending will surpass radio ad spending this year

Published on .

New York—Online ad spending is expected to reach $21.7 billion this year, for the first time surpassing radio ad spending, which will total an estimated $20.4 billion, according to a new report from research company eMarketer. By 2011, online ad spending will reach an estimated $44.0 billion, nearly double radio ad spending of $22.6 billion, eMarketer projected. “While not signaling the death of radio, it is an indication that radio is being subsumed into a broader sector called ‘audio,’ ” eMarketer said in the report. The research found that Internet and satellite radio, podcasting, high-definition radio and mobile audio services are all revolutionizing the radio industry, which had remained virtually unchanged for a century.
Most Popular
In this article: