Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


eMarketer reports wireless growth is nearing peak

Published on .

Sept. 20 New York—North American wireless subscriber growth is nearing its peak, according to a report by research firm eMarketer titled “North America Wireless Trends.”

The report found that North American mobile phone penetration will reach 67.4% in 2005, with 199.3 million subscribers. By 2009, mobile phone penetration will reach 78.4%, with 240.2 million subscribers, the report projects.

EMarketer also reported that mobile phone revenue has more than tripled since 1998, reaching $102.1 billion in 2004.

The average monthly mobile phone bill has grown from $39.43 in December 1998 to $50.64 in December 2004.

—Kate Maddox

Most Popular
In this article: