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BtoB

eMarketer reports wireless growth is nearing peak

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Sept. 20 New York—North American wireless subscriber growth is nearing its peak, according to a report by research firm eMarketer titled “North America Wireless Trends.”

The report found that North American mobile phone penetration will reach 67.4% in 2005, with 199.3 million subscribers. By 2009, mobile phone penetration will reach 78.4%, with 240.2 million subscribers, the report projects.

EMarketer also reported that mobile phone revenue has more than tripled since 1998, reaching $102.1 billion in 2004.

The average monthly mobile phone bill has grown from $39.43 in December 1998 to $50.64 in December 2004.

—Kate Maddox

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