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BtoB

EMarketer: Search to dominate online marketing budgets

Published on .

New York—Even though search marketing growth is slowing, marketers will rely more on search this year as they seek greater return on investment in a weakened economy, according to a report from eMarketer.

EMarketer predicts that U.S. search ad spending will grow 14.9% this year, compared with 21.4% in 2008 and 29.5% in 2007. Even though search marketing growth is slowing, search advertising will dominate online marketing budgets, more than doubling the money that will be spent on display ads through 2013, the company predicted.

However, eMarketer warned that reducing display ad expenditures could affect search results, since display ads support searches and clicks-throughs.

—Christopher Hosford

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