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EMarketer: U.S. Internet ad spending to increase 10.8% this year

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New York—Research firm eMarketer said Monday that it has revised its forecast for U.S. Internet ad spending upward to 10.8% growth this year compared with 2009. The research company had predicted in December that U.S. Internet ad spending would increase 5.5% this year.

EMarketer predicts U.S. Internet ad spending will total $25.1 billion this year, after declining 3.4% last year.

“When Google reported a 21% jump in net U.S. ad revenue for Q1 2010—compared with a mere 5.3% gain in last year's Q1—that was a key signal that the tide was turning,” David Hallerman, eMarketer senior analyst, said in a company newsletter.

EMarketer said it anticipates that search spending will increase 15.7% this year, while banner ad spending will jump 8.2% and video spending will increase 48.1%.

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